Sunday, April 03, 2005

Cold Calling Is A Waste Of Time

Most salespeople nowadays waste tremendous amounts of time cold calling for new business despite the fact that cold calling is an obsolete, Industrial Age sales technique that is no longer viable in our new Information Age economy. In so many areas of business and life in general, new and efficient Information Age methods have been accepted and embraced, but for some reason the sales management of most companies today continue to teach, endorse, and even force the concept of "cold calling" on their salespeople, despite the fact that cold calling no longer produces the sales results it did ten or twenty years ago and in many cases produces no results at all, other than lost revenues, high salesperson turnover, and even financial bankruptcy.

I am sure you have seen adds like this:
"SALES $250K HOMELAND SECURITY! Closers and assistants needed. $100 to $250K/yr. possible. Ground floor opportunity. Call now! 877-439-3638". I can tell you this: It is all cold calling. I responded to this add and actually worked for them for five weeks. All I got was $300 a week draw and no sale.

STOP wasting your time and energy cold calling for new business and START using the Information Age sales techniques that will double or even triple your sales production and forever end cold calling! Learn more about it!

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